Online Marketing

The goal of the online marketing campaign is to regularly generate new traffic to your website and to help spread awareness about your brand and products. Ultimately, this will result in increased online sales and a growing customer base. Our approach will be customized and flexible; by analyzing results and research we will re-evaluate the strategy of the campaign on an ongoing basis in order to continuously optimize results. Below we outline the different components of online marketing. We will work with you to devise a monthly marketing campaign made up of the components that best suit your needs and budget.

Search Engine Optimization (SEO)
Search engines can potentially drive traffic to your website when someone searches for keywords that relate to your website's content. How much traffic you receive can depend on the quality of the content on your website and how much competition your website has. Since there are millions upon millions of sites on the internet how can we help more people find yours? Our goal is to make it easier to find your site amongst the sea of other websites by getting your site higher in the list of search results.

Online Advertising
Online advertising can be an effective way to drive new traffic to your website. We research different online advertising channels and mediums that are effective for your market and products and suggest an approach, which can consist of one or more advertisements at a time. We will also manage and optimize your advertising campaigns on a monthly basis.

Social Networks
Social networks are becoming increasingly popular places for people to hang out online. An example of a social network is Facebook, but there are many specialized social networks sprouting up all the time, chances are there are quite a few in your market. We will research social networks where your demographic may spend time. We will create profile pages and establish relations with these networks. This will promote brand awareness and also bring in more traffic to your website.

Promotions
We will suggest promotions such as sales, contests, or product giveaways that can be marketed through various online channels, such as blogs or social networks. Promotions are a great way to get people excited about your products and get new visitors to your website. Promotions often lead to brand awareness and more sales.

Email Marketing
Email is a great way to stay in touch with your site's visitors, fans and customers. You may already have a list of emails of your customers or interested individuals. We also suggest adding a "newsletter signup" tool to your website so more people can sign up to receive emails. Emails can announce promotions, sales, new products, news or anything else that is interesting or stimulating to your audience. Usually the purpose of an email campaign is to send people back to your website or to make purchases. We can design an email template that matches your website and online brand that can be used more than once. We can also help you send each campaign to your email lists.

Web Statistics/Analytics
We will use Google Analytics web statistics software to analyze the traffic to your website, demographics and other information about your visitors. These statistics will allow us to determine trends, good & bad, about your website's visitor behavior so that we can improve our marketing efforts. The stats will also help us evaluate our current and previous online marketing efforts. You will also have direct access to Google Analytics and you will be able to see all of this data yourself as well, if you desire.

On-going Online Marketing Maintenance
Our online marketing approach is comprised of three equally important actions: 1) Research, 2) Execution and 3) Analysis of Results. Each month we will analyze our results for the previous month(s) so that we can make educated suggestions about improving your tailored marketing strategy. We manage, maintain and optimize your online marketing efforts on a monthly basis. At the end of each month we will generate a report so that you may also review our work and progress. The report will include highlights of statistics for that month as well as our analysis and suggestions.