
What is a CMS? A typical content management system will allow an administrator to change a website's content, such as text, images or other media, without having to deal with HTML or any other code. A content management system should facilitate keeping a website's structure and hierarchy well organized regardless of the size of the website. A content management system should be easy to use and intuitive, requiring minimum learning curve. A content management system should be flexible and customizable to individual websites' needs. Enter Niche CMS.
Niche CMS is the content management system that powers the websites Niche Tank creates and our clients love. Niche CMS is a powerful content management system with a special focus on simplicity. We strive to make maintaining your website not only an easy and intuitive experience but also a fun experience. Why should updating a website be tedious, difficult or dry?
Niche CMS provides a powerful framework that enables us as web consultants to build a strong and well-organized website. As an extremely flexible content management system, Niche CMS enables us to further customize the CMS in order to meet your needs and processes. Rather than forcing all of the websites we build into the mold of a rigid content management system, we prefer that Niche CMS itself bend to your website's needs. As a result all of the websites we design and craft are completely unique in both form and function. The proof is in our portfolio.
As web consultants we enjoy leveraging the power of Niche CMS because it enables us to focus on honing the details of our clients' websites. We pride ourselves in delivering well rounded high-end websites. Niche CMS enables us to focus on designing quality websites that do what they are meant to do: sell products, generate leads, share resources or educate.
Niche CMS is good news for the administrator. The only technical requirement for using Niche CMS is a web browser. Updating content will not require knowledge or use of HTML, FTP, programs like Dreamweaver, etc. When updating imagery we recommend basic knowledge of image editing software, such as Photoshop, but even that is not required. The bottom line is that Niche CMS is dead easy to use. We will provide training and assistance as needed.

E-commerce engines are generally becoming more available and affordable than they used to be just five years ago. However, e-commerce technology is still a very complex business because there are many factors that must be dealt with carefully, such as making sales, your customers' money and catalog/orders administration. As a result many e-commerce engines are extremely expensive, rigid and inflexible, outdated or worse - all of the above. Enter Niche ShopCart.
Niche ShopCart is an e-commerce platform developed by Niche Tank. Niche ShopCart enables our clients to offer one product or their entire catalog for sale on their website. Niche ShopCart plugs seamlessly into Niche CMS so that you may administer both your store and other updatable portions of your website from one control panel. Like Niche CMS, Niche ShopCart's administration tools are designed to be powerful yet simple to use. The store's control panel allows easy management of your product catalog and online orders.
A good e-commerce engine will have not only all of the features necessary to conduct commerce online, it will also be flexible enough to allow customizations. Niche ShopCart enables us to create a pleasurable shopping experience from the time your visitor lands on the product page to the moment your customer receives an order confirmation. We prefer to design an online store that is well thought out, well designed and well executed. Niche ShopCart's flexibility allows us this privilege. Often times a website will be beautiful and sophisticated yet the online store will feel neglected or "tacked on" to the website as an afterthought due to the web designer's lack of experience with e-commerce or use of inflexible e-commerce software.
In contrast, our online store enhances and complements the experience visitors receive in other areas of the website. The checkout and payment process is a well designed, pleasurable experience that helps keep shoppers motivated and excited about their purchase. The last thing your visitors want is a painful shopping experience!
Our goal is to minimize the percent of shoppers that leave your site before the shopping process is completed. Likewise we aim to use the online store as a tool that maximizes the number of visitors or window shoppers that turn into actual shoppers.